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The ice bucket challenge raised millions for ALS. Here's how it was used
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PDF) Viral Ice Buckets: A Memetic Perspective on the ALS Ice Bucket Challenge's Diffusion
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What is Contagious? Exploring why content goes viral on Twitter: A case study of the ALS Ice Bucket Challenge - Pressgrove - 2018 - International Journal of Nonprofit and Voluntary Sector Marketing - Wiley Online Library
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