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Marketing: Marketing-mix planning
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Marketing models that have stood the test of time [Free guide]
Media Planning Establishing frequency goals for an advertising campaign is a mix of art and science but with a definite bias toward art. –Joseph Ostrow. - ppt download
Modernizing your marketing mix modeling - Think with Google
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The Insights People Launch Media Mix Compass | licenseglobal.com
Planning your Digital Communications | Carlose Lopez
Modern Media Planning Chapter 5. Modern Media Planning Setting Media Objectives Deciding Media Strategies Choosing the Media Mix Charting the Tactical. - ppt download
Marketing Strategy Plans
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HOW TO CHOOSE THE RIGHT MEDIA MIX | by Gold Crest Media | Medium
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